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Dr George W. Merchant started making
his Celebrated Gargling Oil in 1833 in Lockport NY.
Dr Merchant started out in "Lower Town" and moved to "Upper Town" in
1836. The product had a long continuous sales history up until 1928 when
the factory finally burned down. The company ownership changed hands at
least 3 or 4 times in the 19th century.
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DR. Merchant's product was marketed for both humans and animals. |
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1847 Ad for Merchant's Gargling Oil. Product was sold in a white
wrapper for Human use and a yellow wrapper for Animal use.
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G.W. MERCHANT LOCKPORT, NY
Many of the early Merchant bottles were made at the Lockport Glass
Works. Lockport Glass Works operated from 1840 to 1872 when it eventually
became Mansfield Glass. The unique teal green color is termed "Lockport
Green" and sought after by collectors. The factory also made a number of
bitters, historic flasks, and other bottles. Not all their bottles were in
the "green" color.
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This 1840 ad for Dr Atkinson's Nipple Liniment shows G W Merchant
initially dabbled in various patent medicines before his Gargling Oil
became a huge hit. These products were apparently dropped as the emphasis
was placed on the Gargling Oil sales. |

'+' mold mark found on some Merchant's bottles |
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An early G W Merchant bottle made in aqua color. |

Another early Merchant product was G W Merchant's Compound Kreosote Tooth
Ache Drops. (note Creosote is spelled wrong). Merchant also made Pomatum
Hair Dressing and Tyrian Hair Dye as early as 1837.
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An 1849 notice describes Alabama Oak Orchard acid mineral water being sold
by Dr Merchant. |

G.W. MERCHANTS
CARBONIC MINERAL WATER LOCKPORT N.Y.
This
rare torpedo mineral water was an early Merchant product. Dr Merchant did
quite a bit of business in mineral waters. |
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G W Merchant Chemist Lockport N.Y.
Merchant Chemist cylinder
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An 1848 ad warns of the copycat products. A common worry for the few
medicine makers who had wildly successful products.
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FROM THE LABORATORY OF G W MERCHANT CHEMIST LOCKPORT, N.Y. |

Another ad in 1850 continues the warning for fake products. |
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An 1874 Almanac shows the different sizes of bottles sold. |

Compound Fluid Extract of Buchu, Uva Ursi and Cubebs product advertised in
1852
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Early Baseball trade card advertising Merchant's Gargling Oil |
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Later G W Merchant bottle
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In 1852 the Post Office Department started allowing companies to print
their own stamped envelopes. The Merchant's Gargling Oil Company took
advantage of this to advertise its products. The envelopes were
distributed free for people to use.
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